Long Tail Keywords
Long tail keywords are one of the most effective ways to build targeted traffic to your website or blog. There are many reasons to use long tail keywords to build content.
1. They have much less competition so are easier to rank for.
2. They have clearer and stronger intent hence attract traffic that is lot more targetted.
3. They are more diverse and unique allowing the creation of more content.
So when it comes to marketing, you are looking for customers for something that you are selling. Be it your own or someone else’s product. And long tail keywords bring you the “buyer” traffic that consists of people looking for something.
Take for example the following 2 keywords –
1. web designing
2. web designing company in new york
Ofcourse the second one is longer, but it also indicates that whoever is searching with that phrase is probably looking to “hire” a web designing company. In other words, they want to buy something.
So if you build your content around that buyer keyword, you will draw less but more targeted traffic that will get you more sales or conversions for your business.
That was just a one line intro, to what long tail keywords are and what they can do. In this post we shall be taking a look at some free tools that you can use to discover long tail keywords for your content.
List of Free Tools
We shall be taking a look at some of the best free keyword research.
- SeoStack Keyword Tool – Chrome Extension – Free
- Keywords Everywhere – Keyword Tool – Chrome Extension
- Ubersuggest – Free (Limited) / Paid
1. Free SeoStack Chrome Extension
The SeoStack Chrome extension is a free tool that generates long tail keyword suggestions from multiple search engines like Google, Youtube, Bing, Yahoo, Amazon and Ebay.
Here is a quick screenshot –
Multiple seed keywords can be specified at once and it would generate over 300 long tail keyword suggestions around every seed keyword.
You can also specify wildcard based keywords like How to * iphone and the tool would generate keywords that are similar to that keyword phrase.
Once you have generated enough keywords, head over to Google keyword planner and feed those keywords to get search volume and cpc data.
2. Google Keyword Planner
Yes, the same old google keyword planner can be used to find long tail keywords. You just need to dig deep multiple times depending on the volume indications.
So lets say your seed keyword is “make website“. Put it into keyword planner and get the results. These are the results of the 1st stage. Sort the keywords volume wise descending, so that the higher volumes are visible on top.
Now look for keywords that have some what higher search volume.
For example I see a keyword – “how to make a website for free” – monthly search volume – 8100.
Now such keywords that have significant volumes are actually hiding more long tail keywords below.
Search again with “Only show ideas closely related to my search terms”
Just search keyword planner again for the keyword “how to make a website for free” but also enable the keyword option – Only show ideas closely related to my search terms.
Now keyword planner would bring up lots of low volume, but long tail keywords that are related to
“how to make a website for free”
Here are some examples
1. how to make a business website for free
2. how to make a website from scratch for free
3. how to make a .com website for free
And I see more than 25 such keywords. The keywords are long tail with lots of words, but are also highly targeted to a specific purpose. Targeting them would be much easier than targeting something generic like “make website”
UberSuggest is a web tool that scrapes keywords from google suggest. Those keywords that popup while you are typing a search term into google.
It simple adds alphabets a-z one by one to the keyword provided and retrieves google suggestions for that pattern. Like this
“make website a”, “make website b” … “make website z”
Google suggest shows a lot many more keywords than keyword planner.
Pro tip – Get Volume data
Once you have the keywords from ubersuggest, put them in a txt file and upload on keyword planner to get the volume+cpc data. Its as simple as that.
Soovle.com is another online tool that scrapes suggestions from not just google, but also Bing, Youtube, Yahoo, Amazon and many other engines.
If you are building an affiliate site around amazon products then you can use soovle to generate keyword ideas from amazon.com
5. Google related keyword searches
The related keywords are those, that appear at the bottom of the google search result page, marked as “Searches related to …”
These keywords are those that are very similar and closely related to the original search term, but also are long tail and have some good search volume.
Once you have gathers some long tail keywords from related searches section, upload them to keyword planner to get volume+cpc data.
Get related keywords for all the keywords generated via google suggest and keyword planner. You will land on a really huge list of keywords.
Besides these, there are many more keyword tools out there, but they are not as effective or useful as the above ones. Any good keyword research tool should generate plenty of related keywords that can help build a content strategy for any platform be it blogging or video.
There are premium and paid keyword research tools as well, but we shall be covering them in another article. If you are a beginner then these free tools should be a great place to start.
Simply type in the keyword of your business and see what the tools reveal and then build a content strategy around it. A great option would be publish blog posts around keywords that provide valueable information to your potential customer audience.
So when people search for those long tail keywords, you site would show up. Once you get traffic on your site, you can introduce them to relevant product or services that your business is offering.
Question for you
So which is your favorite free keyword research tool, let us know in the comments below. Let us know any questions that you have as well.